LEGO System Inc.

Toy Fair

2018-2020

Techniques:

2d Art

3d Design

Production

Overview

The LEGO Toy Fair booth is a Private booth that showcases the upcoming years products to retail business. The space had to include both meeting spaces for LEGO to interact with retailers and display areas to showcase new products. The display area was then broken up into 3 seperate areas based on what part of the year the products was releasing. Adding layers of security and fabric LEGO bricks graphics the LEGO toy Fair booth was an enjoyable booth to work on

The Challenge

create a secure 50'x120' space for LEGO to unveil new products and have meetings with retailers.

My Role

Working with LEGO and their designer I worked the the creatacor team on 3 Toy fair booths, working from 3d concepts to 2d graphics and production. The Lego Toy Fair booth is designed using Aluminum BeMatrix system walls which allows for a modular and different booth every year. Working with the creatacor team I would help with the 3d concepts and rendering for the booth. Once a design was chosen we would work with a setup team to create detail plans for wires and setup instructions for the wall systems. While working on the plans I would simultaneously work with the 2d Graphics team with design and getting approvals for artwork to get ready for production.