New Balance

New York City Marathon

2017-2020

Techniques:

2d Art

3d Design

Production

Overview

In 2017 New Balance took over the main sponsorship of the New York City Marathon. Since then Creatacor has worked alongside the New Balance team creating an event space to take over a full acre of the Javits Centre in NYC. This space was designed to sell merchandise as well as create photo ops for the online presence.

The Challenge

Using an acre footprint, our team was tasked to design a secure popup merchandise space in the Javits Center for the New York City Marathon. The event space must include areas for men, women & childrens clothing while also an area to market that years running shoe releases for the marathon. In 2018 New Balance also added the requirement of having a photo op section when leaving the booth to create an online presence.

My Role

When first joining the Creatacor team in 2017, working on the New Balance New York City Marathon project was my first big show. As I was coming in as the show was in in final prep stages my first year role was to work on 2D design and producing large format graphics for structures such as the T-shirt bar. Since then my role had shifted into both working with the 3d design team on concepts as well as the 2d design and production team. Working on the 3d side I would help from conceptual design to coming up with how many matrix walls were needed to create perimeter. once concepts and plans were finalized I would then work with the 2d team on graphics and stay until 11 pm applying large formate vinyl to structures